Some zombie fans continue the George Romero tradition of using zombies as a social commentary. Organized zombie themed flash mobs or Zombie Walks, which are primarily promoted through word of mouth, are regularly staged all over the world.[citation needed] Usually they are arranged as a sort of surrealist performance art but they are occasionally put on as part of a unique political protest such as on Buy Nothing Day, November 25, 2006, in Montreal, a crowd of pseudo-zombies invaded the downtown core to take part in a "Shopping Spree of the Dead"[5] and ridicule the compulsive aspect of Christmas shopping.
The world's largest zombie walk was held on October 29, 2006 in Monroeville Mall in Pittsburgh, Pennsylvania, the setting of Romero's original Dawn of the Dead film. The walk consisted of 894 attendees who all were instructed to bring canned food for a local food drive. The walk was entered into the Guinness Book of World Records for the largest zombie walk ever held.
Other organizations such as Zombie Squad use the genre as a way to promote disaster preparedness and to encourage horror fans to become involved in their community, through volunteering or hosting zombie themed charity fund raisers.
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